Buoyant sales show that Intercontinental Brands has scored a massive hit with St Helier Pear Cider.
Cider the fastest growing alcoholic drink category is attracting a completely new contemporary independently minded consumer group, a large percentage of which is made up of women who are looking for something clean tasting and refreshing that they can savour over ice.
The company has recently added attractive new brand variants to its portfolio in striking and stylish livery and quality amber glass bottles.
St Helier Blueberry and Raspberry & Lime flavoured Pear Ciders are now part of the range which includes the original St Helier Pear and Apple Ciders. The stunning packs feature UV combination printed self-adhesive front and back labels printed in 6 colours on a silver metallic labelstock. The gold embellishments have been created using a translucent wash and the labels are finished with a high gloss varnish.
The independently owned drinks company has signed a national TV sponsorship deal that looks set to kick its brilliantly performing brand further towards the top of the big league.
The sponsorship deal, which covers the whole 2007/08 football season includes highlights of all Championship games and play offs and Carling Cup highlights and a round up of the League 1 and 2 games, secures nationwide coverage and massive brand awareness.
Joint MD Paul Burton commented, "St Helier has performed well beyond our expectations and we have already achieved our sales targets in the first half of this year."
