Following its selection by SIBA - the organisation representing regional and micro brewers in the UK - as its champion beer for the Midlands region, Castle Rock Brewery has decided to make Elsie Mo available as a bottled beer. Olympus Labels were chosen to produce the stunning set of self-adhesive front and back labels for this award winning premium strength ABV 5.0% beer. The labels were printed on the company's new wide web UV flexo combination printing press in 6 colours with gold ink highlights, onto a white polypropylene (PP) film. Elsie Mo's name is derived from the low colour Maris Otter Malt from which she is exclusively brewed and which gives her that tantalising golden hue.